KISMET
Branding projects
Kismet is a Turkish Coffee brand reflective of a rich cultural history. Kismet thrives to bring the authentic Turkish Coffee experience to you via their in person stores, and online purchasing of coffee kits. Kismet is designed for people who wish to slow down and enjoy life at a relaxing pace. Patience is a virtue, and they encourage their customers to reclaim it. The Kismet kit comes with a traditional Turkish coffee pot, Turkish coffee beans, coffee grinder, cups and Kismet fortune cards. The in-store and Online experience includes an interactive fortune card to share with the Kismet community, as well as take one for yourself.
ASSESSMENT
Photoshop, Illustrator
A Sophisticated and simple tone so the brand stays true to it’s cultural roots. The colour pallet should reflect with more earthy hues, only disturbed by a few splashes of bright colours to reflect the liveliness of the brand. The pattern of the product must be intertwining tulips (the national flower of turkey). Brand should not be overbearing, however, the pattern will be presented subtly in the background as well as be used to create emphasis.
